4 August 2018
The event is over.
The Sticky Tricky History of Advertising in Singapore
Date: 4 Aug 2018
Time: 2:00pm – 3:00pm
Venue: Level 5, Possibility Room, National Library Building
Free admission
Before advertising agencies started to use computers in the mid-1990s, advertising production was very much craft-based, with artists sticking down type and photographs for press advertisements and editing film footage with cutters and adhesive tape.
Join Allein Moore as he shares his memories of his career, taking us back to the early years of advertising in Singapore.
Speaker
Allein Moore is one of the pioneers of Singapore advertising and is a well-known figure in the industry. He is the founder and curator of Advertising Archive Asia, which aims to preserve advertising and design work.