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Programmes

Explore the programmes of Selling Dreams: Early Advertising in Singapore.

Last updated 17 July 2026

Past programmes

All events are over.

Programme listing of Selling Dreams: Early Advertising in Singapore.

Various dates — 7:00pm	Tour \| Curator's Tour
Various dates — 4:00pm	Tour \| Public Tours (English)
Various dates — 4:00pm	导览 \| 周末导览（华语讲解）
Various dates — 2:30pm/3:30pm	Children’s Workshop \| Chasing Dreams: Shopping in Old Singapore
26 Jul — 7:00pm	Talk \| Early Advertising in Singapore (Fashion, Hospitality and Entertainment)
4 Aug — 2:00pm	Talk \| The Sticky Tricky History of Advertising in Singapore
17, 18, 25, 26 Aug — 9:00pm	Selling Dreams @ Singapore Night Festival
18, 25 Aug — 9:00pm	Tour \| Selling Dreams @ Singapore Night Festival - Curator's Tour
1 Sep — 2:00pm	Talk \| Early Advertising in Singapore (Fashion, Hospitality and Entertainment)
27 Sep — 7:00pm	Talk \| Survey of Tamil and Malay Ads in 20th century Singapore
11 Oct — 7:00pm	Talk \| Behind the Dreams: The Curators’ Perspective
19 Oct — 7:00pm	讲座 \| 幸福青春梦：1880年代至1960年代新加坡华文报纸广告中的爱与性
24 Nov — 2:00pm	Talk \| A.I. – The Future of Advertising (But it’s not what you think)
19 Jan — 2:00pm	Talk \| The Journey of a Mad Man
2 Feb — 2:00pm	Talk \| Selling Utopia: The Good Life as a Commodity in Singapore’s Early Advertisements
19 Feb — 7:00pm	Talk \| Japanese Brand Presence in Singapore Since the 19th Century
23 Feb — 2:00pm	Talk \| Decoding Advertisements: The Semiotics of Print Advertisements